Here is the Penguins new campaign for this year. It is called Defy Ordinary. Not a bad vid, little cheesy but you will have that. Kind of sad they are replacing "It's a Great Day for Hockey" because it was brought on in honor of Badger Bob but none the less here is the vid.
The best part of the vid is watching the people jump up in unison on the lawn after a goal. It is around the 1:50 mark. Goose-bumps.