Watching the Penguins on NHL Center Ice I get to see FSN and Pittsburgh commercials which I don't normally see. That is when I saw this gem (pardon the shoddy quality and sound but hey, it works):
Mike Kelly wants Ray Lewis to pay lower taxes.
This ad specifies that it does not push for on candidate but it is hitting the target market. If you want someone to do something and your taret market is in Pittsburgh you should tell the people that Ray Lewis is doing the exact opposite of what you want.
If you ask me this is unreal marketing. Ray Lewis is still a huge dbag. That is a fact.